To avoid this, make sure that your emails provide value to your recipients and aren’t unwanted. The more recipients who mark your emails as spam, the more likely it is that more of your emails will be marked as spam. In a similar vein, if an email address repeatedly returns bounces, you should stop emailing that address. If an email address doesn’t exist and you keep trying to email it, this will increase the likelihood that Gmail will classify your emails as spam. Avoid Emailing Non-existent Email Addresses This is also mentioned in the Sender Guidelines article. If a user can’t unsubscribe, they are also more likely to mark your email as spam, which can significantly increase Gmail’s likelihood of marking more of your emails as spam. You can let them unsubscribe using a link in your email or by replying to your email with an intent to unsubscribe. Include Option To UnsubscribeĪllowing users to unsubscribe will let you target recipients who really want your content, letting you increase your open and click rates. This is mentioned in the Sender Guidelines article.Īvoid buying lists of emails from a third-party, as these recipients are less likely to want your content. To do this, provide the recipients a way to opt-in to your list (for example, via email or via a checkbox in a form on your website). Include Option To SubscribeĮmailing people who want to read your emails will decrease the chance of Gmail marking your emails as spam. Once you’ve earned trust with your recipients and spam filters, you can more confidently increase the volume of your emails. We generally recommend sending relatively small batches initially to make sure that your deliverability is high.
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Here’s a list of both those and other useful tips on how to prevent email bounces and rejections: Lower Your Email Volume Gmail also has a Sender Guidelines article, which describes a number of best practices. One of the more useful tips is to stagger your emails over two or more days, like sending half of the emails today and half of them tomorrow. They have some tips in the “Recommendations for sending bulk email” section of this support article. If you’re sending email using Gmail, then Gmail has a support article about how to fix bounced or rejected emails, but it’s fairly brief. This lets you send email with another email delivery service (instead of using Gmail’s servers), so that Gmail’s limits are no longer an issue. If you’re using MergeMail, the easiest way to avoid Gmail’s limits is to set up a Delivery Integration, which can be used in the Premium and Team plans.
The bounce rate of the account (the lower, the better).Whether the account has sent mass emails before (it’s better if it has).The number of email conversations in the account (the more, the better).The age of the Gmail or Google apps account is (the older, the better).Here are some factors that we’ve seen influence this: In practice, we’ve observed that Gmail can sometimes limit accounts before they hit these limits. If you have a Google Workspace account, we recommend reading all of the details about limits.
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Google Workspace account: 2,000 messages per day (500 for trial accounts).Regular Gmail account: 500 messages per day.Gmail’s official sending limits are different based on whether you’re using a regular Gmail account (your email address ends in or or a Google Workspace account (your email address ends in anything else). We’ll describe what we’ve observed with how Gmail limits, bounces, and rejects emails and describe how to best make sure that your emails are delivered. Gmail has published official email sending limits, but in practice its limits and the rules for bounced and rejected emails are very nuanced. Note: If you want to avoid Gmail’s sending limits, you can use a Delivery Integration, which is available in MergeMail’s Premium and Team plans.